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So the best way to tell about your product or service is to ask a complete stranger. Not just one but a few complete strangers. Ask a few complete strangers, or set up a product or service placement center to get real feedback. Sometimes and many times people starting out listen to a few negative who destroy the idea. Don’t take my word for it read this article from Wisegeek.com that goes into more detail on the subject.

http://www.wisegeek.com/what-factors-affect-product-perception.htm